What's up with Rootsweb and Ancestry?

For anyone not in the know, the USGenWeb Project is hosted at Rootsweb. A few years back, Ancestry (now The Generations Network) was nice enough to donate all of the server space for the project. This has been the case for years and Ancestry has received pretty much nothing in return.

In the old days, Rootsweb used to ask for private donations and I used to be a donor. I was a volunteer for a few counties in Virginia so I felt obligated to provide some financial support, around $50 per year. When Ancestry stepped in, it was a big sigh of relief because Rootsweb no longer needed money out of our pockets.

The relationship between Rootsweb and Ancestry became more intertwined over the years. Rootsweb became known as “an Ancestry.com community.” Rootsweb became a marketable brand for Ancestry.

A few months ago, Ancestry sprung a surprise on the volunteers at Rootsweb and the USGenWeb Project. Ancestry was going to put a banner at the top of every page hosted on Rootsweb, an advertisement for their company. A large number of Rootsweb volunteers went crazy, furious that Ancestry had the audacity to turn their genealogy project into a profit center. The USGenWeb Project always stated its mission as being “non-commercial and fully committed to free genealogy access for everyone.” These principles seemed to clash...or did they?

I currently volunteer for two counties in Virginia. I have honestly neglected the sites for awhile because I am tired of all the controversy that has been brewing. Volunteers are moving their sites off Ancestry's servers so a lot of the old links do not work anymore. How does that help freely spread genealogy when you cannot find it? This is a huge mess and I am honestly getting tired of being a part of it. I think I am going to probably give up my two sites but I have not decided yet.

Through all of this I have not moved my sites nor would I in the future, if I keep them. The Ancestry banner is quite small, very similar to the Blogger banner you see at the very top of this page. Google owns Blogger. Blogger gives free web space for people to host their blog. It is therefore their right to get at least a small ad out of it. The ads are unobtrusive and most people do not pay any attention to them. I do not see what all the fuss is about.

I am getting a little off track but the point is that the USGenWeb project is at risk of falling apart, simply over a one-half inch banner at the top of every page. The banner says “Hosted at Rootsweb...an Ancestry.com Community.” It does not sell products or blatantly push a subscription service. It is a token gesture to give Ancestry more exposure in a tough market. If you look at Google trends, genealogy searches are falling off more each year. You cannot fault Ancestry for trying to expand their market reach in these trying times.

I would estimate that Ancestry spends tens of thousands of dollars per year to pay for all of the server space and bandwidth that Rootsweb has enjoyed for years. Instead of understanding that someone has to pay for all that space, people get all upset and scream that genealogy should be free for everyone. The last time I checked, it still was free. Ancestry is not directly selling anything with the banner and no subscription is required. I doubt they even get a large amount of traffic off the banners. People will become blind to them in a short mount of time. I wish some of the volunteers at the USGenWeb Project would stop looking a gift horse in the mouth and be happy that they have the support of a large, financial backer.

In closing, let me say that I appreciate the volunteers at Rootsweb and the USGenWeb Project. I also realize that lots of volunteers are fine with Ancestry's banners and that they are grateful for the support. The problem is that they, like myself, are passive about the conversion and are not raising a lot of eyebrows.

The controversy just does not make sense to me. It would be like my softball team going out and finding a sponsor to buy our uniforms and telling them that we will not print their name on our shirts. That is absurd. You always give credit to your sponsors. Why would that courtesy not apply to genealogy and Ancestry's hosting of Rootsweb? The idea behind sponsorship is exposure and that is what Ancestry wants and rightful deserves.

Get paid for your genealogy research? (part II)

Google is not the only form of advertising revenue. You can pitch products or sign up as an affiliate with Amazon or eBay but you have to get a lot of traffic to your site to make any money. You do not get paid for viewers clicking on their ads; people actually have to buy something for you to get commission. You might get one commission off of a thousand clicks on their ad. In short, you might as well forget it. Genealogy is not that popular in the big picture and it is losing momentum as a hobby. Fewer people search for genealogy sites each month - check the Google trends if you do not believe me.

The biggest problem with a genealogy web site is that genealogy hobbyists hate advertising! People think that all genealogy should be free for everyone and that making money off genealogy is evil! Rootsweb is in turmoil right now because Ancestry is adding their banners to all sites hosted on Rootsweb. Forget that Ancestry has given them free server space for years; Ancestry is now evil for wanting a little something in return. People focus too much on keeping genealogy “free.” If no one got paid for their work, there would be no genealogy books, microfilm or records. Even the county clerk gets paid to record the deeds and wills.

I am getting a little off track here but look at the big picture. Even if you get $100 per hour or $5.00 per click, you have to pay taxes and insurance. By the time you pay Uncle Sam and Blue Cross, what will you have left to eat? What about gas? How are you going to pay for $5.00 per gallon gasoline when you are driving to and from all of those courthouses and libraries? Don't forget about the kids needing braces, your adjustable rate mortgage, your car note and that momma needs a new pair of shoes.

Anyway you slice it, unless you are the CEO of the Generations Network or you invented DNA testing for genealogy purposes, you are probably out of luck. If anyone knows how to make money in genealogy, please let me know. I have been trying for years and just cannot figure it out. I love this hobby and would like to do it fulltime. I doubt I will quit my day job anytime soon, unless you can give me the answer. I am waiting for your response…

Get paid for your genealogy research?

I can tell you from experience that you are probably not going to get rich with genealogy. I doubt that it is really even possible to make a living with genealogy. I can think of a few ways to make money but I doubt that any of them would produce more than $25,000 per year.

You can perform research for clients but that is a lot of work for a relatively small amount of money. A certified or well-educated researcher could charge $100 per hour but you will get few clients. You could charge $10 per hour, and get more clients, but is your time worth that little? I tried $12.50 per hour for a long time, doing it for side money. I made a few thousand dollars per year but the headache was not worth the hassle. I pretty much gave up on making money as a researcher.

You could also try to rent your services as an advisor to other researchers, ones from out of town that want to use your local library - the one you know by heart. They may need to cover a lot of ground in a short amount of time and your expertise can help them achieve that level of efficiency. I did this once, and made $100 for only a few hours, but the opportunities are few and far between. Most researchers like to find things on their own – that is half of the fun.

You could also trying public speaking but how many times a month does someone need a genealogy speaker? You are not going to make a killing at Shady Acres and the Knights of Columbus.

Another way to make money is to write articles for magazines or other publications, maybe even write a book. It is difficult to get published and you generally do not get paid much, if anything. The market is mostly flooded with how-to books so the odds of getting one published is likely slim as well.

Unless you want to live off prestige, you will probably starve as a genealogy writer. Don’t even think about making money off your own family history. There are few people really interested in the Urlacher family of Sunflower, Kansas. You will probably lose money when you pay to have the book printed.

The Internet was a good way to make money – a few years ago. Around 2005 you could have set up a genealogy site with some Google ads and made a killing off the clicks. However…Google changed the game in 2006-2007 with their Adsense program. Instead of getting paid $5.00 each time someone click an ad, you started getting $0.05. They decided to let advertisers choose how much money to pay for clicks on non-Google sites, what they call the content network. This means that a click on Google gets them $5.00 but a click on your site only nets you $0.05. People that were making thousands of dollars on ads a few years ago are now making less than $100.

To be continued...